Over the past few years, there have been a lot of developments in marketing, and one of the most effective developments has been instituting targeted marketing campaigns. A targeted marketing campaign is simply an advertising campaign that has been made to appeal to an ideal customer. Targeted marketing identifies a specific audience likely to buy specific services or products, and promotes these services or products to that audience. Popups are an excellent example of targeted marketing. When you design a popup marketing campaign, you need to make sure it’s appearing to the right audience at the right time. People who are primed to buy, and are the exact type of customer who would be most inclined to buy the product or service you’re offering.

There are several different kinds of popups, that can be used for a variety of purposes. We’ve compiled a list of the most effective forms of website popups, and detailed how each type of website popup could benefit your website.

According to a recent study, 90% of consumers admitted that they shop predominantly sale or discounted items, or when they’ve been given a digital coupon. And more than 50% said they would never have made a purchase without a discount or coupon. Showing a first-time site visitor that they can find great deals on your site is not only a way to convert a sale, but also to potentially build a relationship with a customer that will keep coming back for more deals.

Lead Magnets

A great way to not only offer promotions to potential customers, but also gain their contact information is making use of lead magnets. Lead magnets are an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. These lead magnets usually offer a benefit to the consumer, such as a discount code, or access to a webinar, pdf checklist, or ebook.

An email address is extremely personal, and most customers won’t give out their personal information without good reason or incentive. But there are lots of ways to successfully use lead magnets to incentivize 

potential customers, and in doing so gain their contact information for future interaction.

Presenting a lead magnet in a website popup banner has proven to be widely successful. Give your potential customers a few minutes to browse your site and understand your authority and the value of the content you offer. Then present them with a banner offering a coupon code, a free service, or a downloadable product in exchange for their email address. If they are truly interested in the product or service you have to offer, these site visitors are much more likely to give you their information for future contact. 

OptinMonsters offers a great strategy for a lead magnet website popup that follows a blog post. 

“For example, let’s say you have a blog post on the top 10 ways you can improve your customer service. At the end of the post, you ask readers to join your email list for “updates”.

Or instead, you could ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business who used these 10 strategies to improve their customer service.

Which offer do you think will get the most email signups?

Precisely– the second one!”

In order for these lead magnets to be successful, they need to follow seven basic principles:

We love this exit-intent website popup from Ryan Robinson that not only encourages you to stay and take advantage of a free service from him, but also becomes a lead magnet by collecting your name and email for future contact.

Here at epicShops, we have created an innovative app that allows you to create and fully customize your own popups for your website. Since we built these apps from the ground up, no other company offers the unique tools and services that we use to benefit your business and help you grow.

Not only are our popups (or Pop Cards, as we call them) fully customizable in look and design (which is impressive enough!), but you can also segment your popups in a variety of ways.

Now, with our innovative new Pop Cards app, you can determine which site visitors you would like to see you popup message. It can be segmented to be shown to all visitors, new visitors, returning visitors, or even returning customers who are logged into their personal account.

Google has announced that websites that inundate their visitors with popups may see their SEO ranking suffer, so we have also included a frequency option, so you can easily control how frequently your popups will appear. 

With Pop Cards you can also determine when you want your website popups to appear. When you sit down and come up with your ideal website popup marketing strategy, you can decide what feels like the best fit for your website. Would you like to focus on welcome popups? Lead magnets? Exit intent popups? The beauty of Pop Cards is that it’s fully customizable to fit your specific needs.  

Need Help With Your Website Popup Strategy?

Are you tired of seeing 70-80% of your site traffic take a brief look around and then walk right out the door? We can help. It’s (quite literally) what we do here at Epic. You won’t believe how revolutionary our services are until you see it for yourself! So contact us today and schedule a completely free demo to see how we could be using Pop Cards to increase your conversion rate, boost your sales, and grow your business!