Five Tips For Increasing Your Conversion Rate
If you’re a small business owner with an eCommerce website, you’ve probably already thought about different ways you can boost your conversion rates. Well we’re here to help. In this blog post we will share the top five principles that can increase your conversion rate and grow your business!
1. Care About Your Customer Experience
Customer experience begins at your potential customer’s very first interaction with your brand, and ends at the point they actually purchase your product or service. A potential customer’s first experience with your brand generally takes place through advertising. Offering shoppers clarity of your brand, and the service or product you offer, will help them establish awareness and interest.
After advertising, the next step for your customer is to interact with your website. Whether or not you consider yourself to be a designer, don’t allow yourself to overlook the value and importance of an easy-to-navigate, well designed webpage. According to a study conducted by Stanford University, over 46% of people say a website’s design is the top criteria for determining a company’s credibility.
It is also critical to understand your target market, and design your page with those people in mind. Know your product, know your customer, and focus your energy on making their shopping experience pleasant and streamlined. If this means you have to spend a significant amount of time and energy ramping up your customer service department, or your availability to your customer, do it. It will be worth it.
2. Invest In Acquisition Channels With High Conversion Rates
When you’re first starting your business and thinking about advertising and online marketing, the pressure to “be present everywhere” online is daunting. But this is where many new business owners can make a mistake. Diluting your marketing resources by choosing so many different platforms to market yourself can actually divide your focus, and hurt you in the long run. Many new business owners are also tempted to use social media as a main advertising platform, but according to a study performed by Compass, there is no correlation between larger social media followings and higher conversion rates. Where companies have seen great success is in the paid sector of acquisition channels, including usage of tools such as Google Adwords and Facebook Ads. Choose your channels wisely, and don’t spread yourself too thin. Diluting your advertising over multiple platforms may seem like good marketing, but it can actually damage your reach.
After advertising, the next step for your customer is to interact with your website. Whether or not you consider yourself to be a designer, don’t allow yourself to overlook the value and importance of an easy-to-navigate, well designed webpage. According to a study conducted by Stanford University, over 46% of people say a website’s design is the top criteria for determining a company’s credibility.
It is also critical to understand your target market, and design your page with those people in mind. Know your product, know your customer, and focus your energy on making their shopping experience pleasant and streamlined. If this means you have to spend a significant amount of time and energy ramping up your customer service department, or your availability to your customer, do it. It will be worth it.
3. Analyze, Analyze, Analyze
With any business there will always be a fair amount of trial and error. In order to better serve your customer, you need to be constantly analyzing your data to create a better customer experience. As we said before, better customer experience means higher conversion rates.
Some helpful tools that you can use to analyze your website data are Google Analytics, which helps find drop points or problem areas on your website, as well as Google Optimize which can help you run split testing to see which marketing and visual tools are working for your brand and which ones aren’t.
Never forget that incremental positive changes lead to substantial growth for your business.
4. Establish Credibility and Reduce Risk
In order for customers to be compelled to purchase from your company, you must establish a clear value proposition. Your customers need to know what makes you unique, what causes you to excel amongst your competitors. They need to know why they should buy from YOU.
Your customers also need to know that buying from you is a safe option. Offering a buyer guarantee is a great way to ensure your site visitors a risk-free, enjoyable customer experience.
Although social media has proved to be insubstantial in creating conversion through advertising, it can be extremely helpful in establishing the credibility of your brand. Linking positive twitter posts and social mentions with your website allows your potential customers to see that others have found your service or product satisfactory, or, better yet, exemplary. Make use of referral programs, ratings, online reviews, and visual aids (such as personalized photos and video) to give your customers every confidence that your brand is high-quality and trustworthy.
5. Create A Call To Action
Have you ever been looking online at concert tickets, and see a little side-note that reads “Only 2 seats left”? Your urge to buy those tickets increases significantly. This step may seem obvious to some, but creating a sense of urgency in your marketing presentation can bring great results in your conversion rates. It’s always important to maintain authenticity, because lying to a customer about availability can immediately destroy your trustworthiness as a brand, but letting your customers know there is a limited product, or a limited time offer on a product with a larger supply, can be extremely useful in helping create that sense of urgency.
We hope these tips are helpful in building your business to even greater heights. Stay tuned fore more from epicShops!
