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epicFlowers Fails again, but that’s a good thing!

by | Mar 23, 2015 | -Conversion Rate Optimization | 5 comments

florist-addons Without risk, there is no reward. And when we fail, we learn and make it better.

We at epicFlowers strive to optimize our florists’ websites to have the best conversion rates. Following conversion rate best practices, scientific research on our part, and ignoring our cognitive biases of what “we think” is what we strive for at epicFlowers.

We have been researching, for a few months now, how we can raise our clients’ average order price. We learned a best practice regarding add-ons. For years, we have been doing it wrong. Big data has helped us solve this piece of the conversion pie to ‘up’ the average order for our florists.  See the video below for more info.


5 Comments

  1. Dick
    Dick on March 24, 2015 at 4:39 pm

    Sounds Great Brandon!!! Looking forward to the results. Dick

  2. Dianne Richardson-Conda
    Dianne Richardson-Conda on March 25, 2015 at 12:57 am

    Brandon,
    That’s awesome! I don’t see this feature on my website. When will it be active on my site? I love that you guys are always fixing the “holes”! My biggest issue is that customers using their phones to place orders can bypass the cut off date and time and are able to place orders for the same day delivery. In just the past two weeks, I have had to call three customers and disappoint them by telling them their orders could not be delivered the same day. They don’t want to hear all the glitches in my website stories, nor do I blame them. It’s quite embarrassing and unprofessional. There has to be a way for Epic to fix this scenario. With more and more customers placing their orders via mobile, I expect this situation to become more and more distressing. Not only am I losing these orders, but I fear I am losing these potential clients forever. Please fix this hole!

    I just spoke with a fellow NJ florist yesterday, raving about your website. I expect he will contact you. I truly believe Epic is top notch!

    Your #1 cheerleader,
    Dianne

  3. Mark Anderson
    Mark Anderson on March 25, 2015 at 1:53 pm

    I really admire you guys for looking for ways to make things better and doing what works rather that what is easy.

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